The LS Series for Leadership Development
Leadership for Sales and Marketing Executives
Executive Briefing
- Review of OAD Profile Results
- Personality Assessment
- Strengths
- Blind spots
- Alignment in current role
- Leadership Style Matrix—Introduction
LS Sales Executive Course
- Beyond skills and experience - how personality directly affects sales performance
- Sales personalities - "Hunters" versus "Farmers" (Maintainers)
- Sales versus marketing versus service - three distinct but interdependent roles
- Different management and reward systems for the differing roles
- Situational leadership and communication styles
- Understanding the personality and needs of the buyer
- Understanding and leveraging key personality traits to optimize performance
- Understanding how key personality traits align with specific steps in the sales cycle
- Identifying job stress through perception of current position
- Sources of power - understanding the foundation of one's confidence
- Why people act and react the way they do - introducing and managing change
- Designing the organization for effective execution
Additionally, this course includes a high-level overview of the OAD profile constructs along with profile interpretation